Rank an article without backlinks — Tharindu Gunawardana // Sentius Digital
Tharindu Gunawardana
Sentius Digital
- Part 1Using ChatGPT for SEO Tasks Automation — Tharindu Gunawardana // Sentius Digital
- Part 2 Rank an article without backlinks — Tharindu Gunawardana // Sentius Digital
Show Notes
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02:57The current state of backlinks in SEOBacklinks are still important for SEO, but Google has stated that they will reduce the weight of backlinks as a ranking signal. So, backlinks should not be heavily relied on by SEOs and they should consider alternative options for improving search engine rankings.
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06:14Ways to achieve ranking without relying on backlinksEntity SEO can help SEOs rank websites without relying heavily on backlinks. You can increase content authority and improve rankings by focusing on filling information gaps rather than keyword gaps, continuously publishing valuable content, and optimizing for experience signals.
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13:45Ranking articles without backlinksIt's crucial to find the information gap, use Google auto suggestions when structuring articles, properly structure articles with headings, and add a quick summary at the top of articles. It's also essential to focus on adding value to the content and not just optimizing for keyword density.
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18:34The future of backlinks and entity SEOThe value of backlinks may go down in the future and Google's recent spam link update may affect the use of anchor texts. However, utilizing natural anchor texts and linking to entities can still be beneficial for improving rankings.
Quotes
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"In a live question and answer session at brightonSEO last year, John Mueller mentioned that they are going to reduce the weight of backlinks going forward." -Tharindu Gunawardana, Senior SEO Director, Sentius Digital
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"If you follow the information gap vs content gap, and address the algorithm updates like Google helpful content update, that will help you to rank better than your competitors." -Tharindu Gunawardana, Senior SEO Director, Sentius Digital
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"There was an article last year saying that 60% of web content is actually duplicate." -Tharindu Gunawardana, Senior SEO Director, Sentius Digital
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"You can use AI to increase your acceleration of content writing. But, you always need to add something of value." -Tharindu Gunawardana, Senior SEO Director, Sentius Digital
- Part 1Using ChatGPT for SEO Tasks Automation — Tharindu Gunawardana // Sentius Digital
- Part 2 Rank an article without backlinks — Tharindu Gunawardana // Sentius Digital
Up Next:
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Part 1Using ChatGPT for SEO Tasks Automation — Tharindu Gunawardana // Sentius Digital
Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about automating SEO tasks with ChatGPT. Although ChatGPT is widely known for its impressive content generation capabilities, it is important to acknowledge its potential for automating various SEO tasks. From generating schema markup to developing applications, it has the ability to greatly enhance the efficiency of SEO workflows, allowing for more time to be spent on strategy and analysis. Today, Tharindu discusses using ChatGPT for SEO task automation.
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Part 2Rank an article without backlinks — Tharindu Gunawardana // Sentius Digital
Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about raking an article without backlinks. Backlinks can be valuable for improving a website's search engine rankings by indicating to search engines that the linked-to site is a credible and authoritative source of information. However, the value of backlinks may decrease over time as search engines evolve their algorithms to prioritize other ranking factors such as content quality and user experience. Today, Tharindu discusses how to rank an article without backlinks.
